Brand Guidelines for zahls.ch
The binding rules for the zahls.ch brand – for web, presentations, and partner documents.
zahls.ch
Wordmark – always lowercase.
zahls.ch®
For legal notes and the first formal mention.
Brandviolett
#3F245C
Graphit
#585856
Tiefschwarz
#09090B
Spelling
Always write zahls.ch exactly like this, with the dot and in lowercase.
Trademark
Use zahls.ch® in formal and legal contexts.
Tone
Swiss, direct, informal – no buzzwords.
Usage
Use approved logos, colors, and copy only.
Logo and Spelling
The wordmark is never modified and needs clear space.
Light
Download SVGDark
Download SVG- Use the official SVG from the asset package.
- Use the white version on dark surfaces.
- Keep generous clear space around the logo.
- Do not stretch, redraw, or add shadows.
- Do not remove the dot or write it in caps.
- Do not use third-party colors, gradients, or masks.
Prefer
- zahls.ch
- zahls.ch®
- Die Zahlungslösung von zahls.ch
Avoid
- Zahls.ch
- ZAHLS.CH
- zahls
- zahls ch
Colors
Four colors are enough. Brand plum carries actions and accents; everything else stays neutral.
Brandviolett
Primary actions, key links, and signature brand surfaces.
Graphit
Secondary accents and technical contexts.
Tiefschwarz
Body copy, strong headlines, and contrast.
Nebel
Panels, cards, and calm background surfaces.
Typography
One typeface for everything: Inter.
Inter
zahls.ch macht digitale Zahlungen einfach.
- Inter, Fallback `var(--font-inter), system-ui, sans-serif`.
- Sentence Case bevorzugen, Versalien nur sparsam für kurze Labels.
- Für Code, Beträge und Daten-Labels: JetBrains Mono.
- Primär bleibt violett und klar priorisiert.
- Sekundär ist hell, gerahmt und zurückhaltend.
- Tertiär dient für Nebenaktionen und textnahe Links.
Language Rules
Swiss, direct, helpful.
- For German copy, use Swiss Standard German with ss instead of ß.
- Use the direct du form and write in the active voice.
- Avoid unnecessary Anglicisms and keep the tone positive.
Avoid
Sale
Prefer
Aktion
Avoid
Feedback
Prefer
Rückmeldung
Avoid
Launch
Prefer
Start
Prompts for Graphics
These prompts are meant for generative visuals. Avoid generic banking tropes, coin stacks, and stock-photo aesthetics.
Editorial Hero
Create a premium editorial hero illustration for zahls.ch, a Swiss payment platform. Show clarity, trust and digital simplicity. Use deep plum accents (#3F245C), soft off-white surfaces, restrained graphite details, subtle Swiss atmosphere, modern UI fragments, clean lighting, high-end web brand aesthetic, no people, no coins, no piggy bank, no neon fintech clichés.
Merchant Scene
Photorealistic but calm brand image for zahls.ch: a Swiss small business owner using a tablet at checkout, warm natural light, tidy retail environment, subtle payment terminal or QR cue, premium editorial composition, authentic Switzerland, brand accents in deep plum, no exaggerated smiles, no staged corporate stock look, no clutter.
Abstract Background
Abstract background system for zahls.ch with flowing payment paths, layered cards, soft gradients from off-white to muted violet, precise grid, elegant Swiss minimalism, subtle depth, suitable as website section background, no text, no logos, no currency rain, no futuristic sci-fi.
Legal and Downloads
The brand is managed by siebenberge gmbh. For external use, rely on approved assets only.
- zahls.ch® is a registered trademark of siebenberge gmbh.
- The Swissreg entry is the authoritative reference.
- Use the official logo files as SVG or from the logo package.
zahls.ch® is a registered trademark of siebenberge gmbh.
zahls.ch®
Assets and Questions
If you create partner, press, or campaign material, work from the approved assets and align special cases with us briefly.