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Pages: Google Merchant Center

The Merchant Center is a Google platform where merchants can upload product information so it can be displayed in various services such as Google Search or Google Shopping.

The Merchant Center is a Google platform where merchants can upload product information so it can be displayed in various services such as Google Search or Google Shopping.

General Information

Merchants who use the e-commerce tool Pages can link it to the Google Merchant Center to display the products recorded in zahls.ch within the Merchant Center.

Integration

Follow the steps below to connect zahls.ch with the Google Merchant Center.

Configuring zahls.ch

  • In the dashboard, navigate to Pages > Products.

  • Click the green "Add" button to create a new product, or open an existing product by clicking on the corresponding row.

  • In the product detail view, activate the toggle for "Google Merchant Center".

  • Complete the four fields under "Google Merchant Center".

  1. Google Product Category: Select the appropriate product category from the list.
  2. Brand: Enter the product’s brand.
  3. Product Number: Choose the type of product identifier, for example Global Trade Item Number (GTIN).
  4. Number: Enter the product number.

Configuring the Google Merchant Center

If you do not yet have an account, please register using the following link. If you already have an account, you may skip this step.

  • Click the blue "Start now" button to begin.

  • Next, follow the on-screen instructions to create your account. Once the process is complete, you will be taken to the main dashboard of the Google Merchant Center.

  • There, complete the following details.

  1. Add your business address: Enter the address details of your business.
  2. Verify your phone number to confirm it's you: Verify your phone number.
  3. Confirm the online store of your business: Based on the website address provided during registration, Google has likely already linked your online store automatically. You can adjust this in the next step if needed.
  4. Add details to show how you ship your products: Specify the countries where you want Google to display your products.
  5. Add your products: Please leave this section empty.
  • As mentioned in step 3, now edit or verify your online store. To do this, navigate to Business Info, then click "Edit online store" under "Your online store".
  • In the following window, enter the details of your online store and verify it as shown in the screenshot below.
  1. Enter the URL of your online store.
  2. Select the option "Add an HTML tag or file".
  3. Choose "Add an HTML tag".
  4. Copy the text that appears after content= to your clipboard.

Then, click the blue "Verify your online store" button.

Completing the configuration in zahls.ch

  • Now return to the merchant dashboard of your zahls.ch account.

  • Navigate to Settings > General Settings.

  • Scroll down and click "Edit" in the "Analytics" section.

  • Enter in the field below "Google Search Console" the string that you can find when verifying your website under General Methods > HTML Tag, within the quotation marks following content=.

  • Click "Save" to complete the configuration.

Adding Products

You can now add products from zahls.ch to the Google Merchant Center:

  • Log in to your Google Merchant Center account.

  • Navigate to Products.

  • Click "Add products".

  • Enter the target country and the desired language.

  • Under "Primary feed name and input method", select the method "Scheduled Fetch".

  • Under "Setup," enter the file URL
    &#xNAN;https://www.zahls.ch. Replace instancename with your specific zahls.ch instance name.

  • Save your settings to complete the process.

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